Service as Story: Storyboarding the Customer Journey

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Service design offer a way for organizations to see what their customer’s “journey” really looks like, from the earliest stages through the moment they decide to leave a service, or grow alongside it.

By storyboarding out what employees’ and customers’ experiences look like – literally drawing a storyboard – organizations gain service-transforming insights. By drawing it out, service designers can offer solutions for each pain point.

And that’s only the beginning…